Overdrive News Story
Operation Overdrive
How We Got Here
So how exactly did we end up with the title of Power Rangers Operation Overdrive? Well, here's how.
On Thursday February 9, 2006, Disney released a ton of information concerning ABC Kids, ABC Family, Toon Disney, Jetix & Disney Channel programming; and most importantly, information concerning Power Rangers over the next year.
It was reported that the
TENTATIVE title for the Power Rangers 2007 was Power Rangers Drive Force.
Again, this was only a WORKING title, meaning that the name may change before
the official announcement in June at the New York Licensing Show. This, of
course, would be based of the 2006 Sentai Series GouGou
Sentai Boukenger.
Source: AnimeInsider.net
Then, in April, a member of Rangerboard was attempting to access Official Ranger Sites that Disney may have all ready purchased for the new season. It was then that the address of www.powerrangersrelichunters.com proved successful. That address would take you to the Power Rangers Jetix Site. This led the fan community to believe that "Drive Force" had now morphed into "Relic Hunters".
Finally, the day came for the official Licensing Show held each year in New York City. As always, Ray from Rangerboard went to gather any and all Power Rangers information available at the show. However, this year things changed. Disney did not have any information at all concerning Power Rangers. This set a good deal of fan into a panic, fearing for the show's future.
Then, the very next day on June 22nd, Disney Consumer Products released a Press Release stating the following:
Disney Consumer Products
(DCP) today announced that 2006 will be the best year ever for boys. Driven by
the tremendous success of Disney*Pixar's "Cars," the establishment of
"Pirates of the Caribbean" as a long-term franchise and the ongoing
popularity of "Power Rangers," Disney is reaching boys with everything
from die-cast, action figures and bikes to MP3 players, video games and books.
"With the strength of our entertainment, we knew 2006 would be the year we
became a power house boys player," said Andy Mooney, chairman of Disney
Consumer Products. "Similar to DCP's girl's portfolio, which is the best in
the industry, our boy's portfolio offers everything from the whimsical 'Cars'
and 'Toy Story' characters to the heroic rite of passage that is 'Power Rangers'
for younger boys, to the cooler, more aspirational 'Pirates of the Caribbean'
brand for the older boy."
"Power Rangers" - DCP's #1 Boys Brand
DCP kicked-off its year experiencing strong demand for "Power Rangers"
action figures, its perennial boy's property, during the Holiday 05 season. In
2005, "Power Rangers" was ranked second in the action figure category
behind "Star Wars," according to The NPD Group. Next year's theme will
be called "Power Rangers: Operation Overdrive." "Power
Rangers" airs more than 65 times each week in over 40 territories
worldwide, and continues to expand worldwide with successful launches in Italy,
India and other countries this year.
So that ladies and gentlemen, is how we have come to the title of Power Rangers Operation Overdrive. We still do not have a logo, or a tentative storyline, but when we do, you can rest assured, that you'll find it here.
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