Power Rangers News Story
Bandai's
Power Rangers FAQ's
August 21, 2010:
Bandai America recently posted sixth of their most frequently asked questions about the Power Rangers toys. The questions and their answers deal with the 2010 toys, and even the 2011 toyline & Power Rangers season. The questions & answers are as follows:
2010 – Mighty Morphin Power Ranger Product Line
1. With the reversioned MMPR episodes, will you be making ______ (Rita Figure, Dragonzord, Morpher) to be released in 2010 or 2011?
At this time we have no plans to release toys based on these characters, weapons or vehicles in 2010. However, that doesn’t mean we won’t make a certain character, weapon or vehicle in the future.
2. I’ve noticed my Target and K-Mart stores don’t have Power Rangers toys on their shelves. Where can I find the new fall 2010 line?
The new Mighty Morphin Power Rangers product lineup for fall 2010 has shipped and should be showing up at select Wal-Mart, Meijer and Toys R Us locations across the U.S., as well as online through Amazon.com. The Power Rangers section of our Bandai.com website will also be updated shortly with details of new fall product line, so be sure to check it out!
3. Where can I find the Titanus Mix & Morph Base?
The Titanus Mix & Morph Base (31410) can currently be found at Amazon.com.
4. What goes into deciding on the characters or products released?
Such a good question! There are many factors at play when deciding what Power Rangers characters or products are put into production. Our brainstorming process usually starts a little over a year before the scheduled release date. That’s when the Power Rangers toy team discusses what characters, size, features, and accessories we should add, based on consumer input, competition in the market place and industry trends. The teams’ ideas are then given to our counterparts at our design team in Asia who then create concept sketches, sculpts and painted models. It is also during this time that we work hand in hand with the licensor (formerly Disney, now Saban Brands) to create product names, integrate new toy technology, and discuss how we can localize any of the cool Bandai Japan Power Rangers product in addition to items made just for the North American market, as well as make sure our product releases are in sync with the show’s content.
2011 – Power Rangers5. Now that the new cast has been revealed for the 2011 Power Rangers season, when will we start to see the new product?
The Power Rangers toy team is currently working very closely with Saban Brands to design and develop our 2011 product line to reflect the new show and theme. We are planning for product to hit shelves in conjunction with the premiere of the new show on Nickelodeon in 2011.
BONUS 6th Question
6. When will the new theme be announced for 2011?The new theme will be announced late 2010.
To read the full blog entry these were posted in and to ask your own questions, visit: http://www.bandai.com/blog/news/bandai%E2%80%99s-power-rangers-toy-qa
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